Despite some experts calling it the “downfall” of social media, YouTube is still growing and engaging users in ways we could never seen before.
YouTube is definitely transforming itself in a powerful broadcast tool, gathering audience from videos, livestreams, series, etc.
However, some people still think they can get rich from YouTube. They’re still searching for that goldmine that YouTube once was.
But things do not work like this anymore. Ad revenue is not worth it unless you have a pretty much HUGE following on your back. Which might not be the case here.
So, how to make money with YouTube?
Making Money With YouTube
So, there are basically two ways in which you can make money from YouTube:
The first one means that you have a mainstream channel and you are able to earn money from all of those views. The thing is, that, in this case, you’ll only be able to achieve such amount of views if you’re in the mainstream field.
Niche channels, like yours, for example, do not always match those requirements. You can have a big hit or too, but those won’t be steady enough to make a living out of ad revenue.
Instead, you can use good (and smart) product placement and marketing strategy, to create revenue out your YouTube videos.
If you’re not familiar with niches yet, a niche could be defined as a distinct segment of the market.
For example: you call yourself a marketing professional. However, which marketing professional are you?
A social media marketer? A digital marketing? A sales specialist?
Oh… You’ve chosen social media marketer? That’s ok. Now… Which social media do you specialize in?
Facebook? YouTube? Twitter? Instagram? Well… You got the message.
A big market can be narrowed down how many times you can divide your audience and, the more specific your niche is, the easier it will be for you to connect with your audience. And to sell your stuff.
But, why am I saying this?
To show you that your choices in niching down your audience will directly influence how you create and market your message.
The Importance Of Niching Down In A Website
I can’t say how important it is for you to have a website, especially if you’re working on a niche.
Of course, you can have YouTube channel where you publish videos and this is the only thing you have. That’s ok. However, once you set up a website, the marketing possibilities that open up are endless.
In fact, this is exactly what we are going to talk about in this blog post. Techniques that interlace both YouTube and Website marketing.
A website is how your clients (and potential partnerships) will get in touch with you.
The Usual Vs. The Unusual
In this blog post, we are going to talk about the usual and unusual ways to make money on YouTube.
The fact is: there are 100 ways to monetize your content. We are going to tackle the most effective ways to build a strategy and integrate all pieces of your monetization puzzle.
- Pre, Mid, Post Ad Rolls
- YouTube Cards
- Content Marketing
- Product Or Email Landing Page
- Free Offer Landing Page
An article by Web Hosting Secret Revealed about “How YouTubers Make Their Money” is worth reading.
Getting a sponsor is probably the first way most people consider when it comes to monetizing your content for YouTube.
Getting a sponsor means that someone will pay you to give them a shout out at your channel. There are hundreds of ways to do it nowadays and people seem to be getting more creative as time goes by.
Here for good tips for hitting it right with your sponsors:
- Make sure the sponsor message aligns with your content
- Don’t look like you’re trying to force them
- Give your audience a clear call to action and encourage them to try it
- Tell people where they can find more information
- Stay in touch with your sponsors for future partnerships
- Keep your audience engaged and entertained
If you’re looking for YouTube sponsors, make sure to follow the next steps to increase your chances to hit it right everytime:
Find the best sponsors for your audience
If you need to get one thing right, it must be the right sponsors for your audience. It just needs to connect.
Not all sponsors might be a good fit for your YouTube channel and it could even not be the best choices for all of your videos.
Your sponsors want one thing: sales.
And more sales means getting the right message in front of the right audience.
When I worked with the multimedia content manager for a big YouTube channel I always made sure that the sponsors had the best slots that would benefit them the most. This should definitely be a concern, due to the fact that happy sponsors mean that they will always come back.
Know how to sell the message
There are a lot of different ways to sell a message nowadays. One of the most common (and effective) is to build a clear connection between their products and their audience.
People don’t want those old-school sales message anymore. They really want to feel that there is a connection between you and what you are presenting.
Moreover, they want to trust you.
Take some time to really dive deep into your sponsor’s product or message. The more your audience feels like you know what you’re saying, the better it will be for you to make the sale.
Make it natural
Keep everything flowing.
There are hundreds of ways to insert some sponsorship into your video but, if we are talking about product placement or something like that, make it looks natural.
Make it flow like the rest of the video.
By doing that you create a sense of being part of a routine and it breaks the “I hate selling” thing that most people have.
Pre, Mid & Post Ad Rolls
Ad rolls are usually pre-recorded messages that you include in your videos with a clear shoutout to a sponsor or even your product.
The good thing about ad rolls is that you can record just one take and with editing create a good piece that you can re-use it in different videos. This is how I used to handle sponsorships one time. And we got some pretty good results with them wanting more and more slots.
This is just an example of a pre-ad roll. This toll started right before the actual video.
Keep in mind that, just like any other advertisement, when we expect some kind of ad, we tend to skip it. That’s our nature. We want the content, not the ad.
So, change positions of the ad rolls for each video. In some videos, place it at the beginning. In others, move it more to the middle.
NOTE: There is a tool in YouTube called “Audience Retention” that shows exactly when your audience usually closes your videos. This will be their average watch time.
Make sure to place those ad rolls ALWAYS before this value. By doing that you increase the chances of making it noticed by most of your audience.
YouTube Cards are the new way of linking stuff inside of YouTube (since the time they’ve killed annotations).
YouTube Cards is the little “Eye” icon you see in the top right corner of some videos.
Whenever you want to link to a video or playlist or another channel you’ll have to use YouTube Cards.
To add a new YouTube Card, go to “Your video > Edit > Cards”. Simple as that.
After that, click on “Add Card” select what type of content you’d like to link using this YouTube card followed by the timestamp you’d like the card to pop up. The process is pretty intuitive.
Basically, this is what you can link using YouTube Cards:
- Video Or Playlist
The bad news are: YouTube only lets you add a card that points to a link from your own domain.
This is pretty ok when it comes to linking to an article, a blog, etc. However, it might not be too good if you’re linking to an affiliate offer in another website, for example.
Good news is: There is a WordPress plugin called “Pretty Links” that transforms any outside link into your owned domain. By doing that you can link to pretty much any websites available.[tip]Make sure to choose the right time for the card to pop. Sync the timestamp with a call to action in the video, for example. By doing that you reinforce the message and increase the chances of getting clicks.[/tip]
You can use the power of content to lead customers to your website and then, close some deals.
A YouTube video is already a piece of content, we all know that. However, you can use your video to lead people to a content page on your website.
This page could complement (or even go more in-depth) the content that’s already being discussed in your YouTube video.
In that content page, then, you can lead your customers to other pages, like a product page or use some free giveaway to encourage customers to subscribe to an email list.
Promoting content is the best way to engage readers even more. People are avid to have their questions answered, so, promoting content that can actually help the people who watch your channel will only bring you benefits.
Product Or Email Landing Page
Have you ever heard of a landing page? A landing page is where a visitor lands when they have clicked an ad or a link that drives them to this page.
Every successful marketing campaign starts with a well-designed landing page. It is one of the most effective ways to sell a product or to get people to subscribe to your email list, for example. They are simple yet effective.
And you can use this effectiveness inside of YouTube.
Follow my thoughts:
A viewer can drop by your videos from a thousand different ways… Most of them, discovering your videos for free on YouTube.
You can use ALL this FREE TRAFFIC and drive all of your customers directly to a single page where you offer a specific product or membership or anything else.
So, your customer would probably follow these steps:
YouTube Video > Landing Page > Sales Or Email Sign Up
Keep in mind that your strategy can create its own legs AFTER leaving YouTube, but you should get this right from the start.
So, there are a few ways in which you can link to a Landing Page using YouTube:
- YouTube Cards: Place the link to your landing page and create a YouTube Card for it. Make sure to pop the card alongside with a clear call to action inside of your video.
- Description: use the first paragraph of your YouTube description to link to your landing page. Make sure to encourage people to click on the link by having a clear call to action in your video.
Free Offer Landing Page
One of the best ways to drive traffic to a landing page using YouTube is to create a simple product (ebook, video course, checklist, etc.) and offer it for free.
Make this offer so compelling for your audience that they won’t have any other option but to sign up.
You can use this strategy by creating a product and using a clear Call To Action in the videos related to that product. Then, you’ll bump some of your audience into a landing page which is interested in this offer.
Usually, people ask for an email in exchange for the product, and you should do that too.
Here are ideas for free and simple products you can create:
- Video course (1-3 videos)
- Email course
This is kind of a spin-off from the previous method.
Have you ever heard of remarketing? Do you know what that means?
“Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.”
Remarketing works like this: You place what we call a “pixel” (a code snippet) inside of a single page (or multiple pages, it depends) and people that visit that webpage will get “marked” by it.
Then, it will get stored as an “audience”. Each pixel will create a different audience. And you can chose it later which one you’ll use for each offer.
I don’t plan to teach you how to do remarketing in this blog post. You can find the information on the internet easily.
What I want to present is the possibility to integrate remarketing with YouTube.
Think about that: you have plenty of videos available that can drive free traffic to a specific page where you can mark with a remarketing pixel.
Here are some examples of how you can link to a specific page:
- Relevant content for your audience (blog posts, checklists, etc.)
- Product Landing Page
- Email List Signup Landing Page
- Free download (free ebook, checklist, etc.) landing page
You can use YouTube to drive traffic to all of those landing pages and, with a remarketing pixel, tag all of the customers who visit those pages.
By doing that you’ll be able to target them later with your special offers. And, due to the fact that they’ve already got in touch with your content, you won’t be a complete stranger anymore.
Wrapping It Up
There are definitely hundreds of ways to monetize your content on YouTube, but these are 7 of the best ways I was able to experiment.
Keep in mind that, nowadays, those marketing techniques are so fluid that you can easily blend them all, depending on the type of content you are creating.
And, most important of all, test test test! A strategy may not work for you but some of that will. Figure out the best one that works for the type of content you produce and for your audience.