A while ago I wrote an article with lots of astonishing facts about content being produced each and each day online. Content marketing seems to be getting more and more popular. However, very few people talk about how to optimize old content.
With the production of online content increasing each and each day and the demand for content staying the same, how do we make sure that the content you’re producing will be noticed? This is what we will talk about in this article.
Why Optimize Old Content?
You might be wondering… “Why should I optimize old content if I can produce new content?”. While this might be true for a lot of companies doing content marketing nowadays, it might not be the BEST strategy to focus ONLY on producing new content.
The thing is: the demand for content production has increased A LOT while the demand for consuming is barely the same. Companies are putting out new content each and each day but customer’s time to consume this content remains the same.
Do you even know how much content is generated every minute?
According to this infographic from DOMO, the answer is: A LOT!
Researchers have shown that there were more than 70 MILLION blog posts published only on WordPress in September 2017. 70 MILLION! In just one month.
I don’t know about you, but for me, it’s clear that we are walking towards a pretty close content saturation anytime soon. And the effectiveness of content marketing is not on publishing new content anymore.
Now, it relies on putting the right content, in front of the right audience at the right time.
Companies are hiring content managers and content writers to build effective content plans for them but they are forgetting about optimization. Just like producing new content, optimizing old content can also be a goldmine.
Historical optimization is kind of a new strategy that more and more marketers are beginning to use. We’ve come now to a place where we have produced A LOT of content and it is time to look back at that content and ask ourselves: how can we make it better?
Optimize Old Content: A Goldmine?
Getting recurring and evergreen value from old content is definitely one of the main benefits of blogging and creating a website. People talk a lot about how content can generate traffic over time but companies rarely go back and look at how they can optimize this old content to generate more sales and leads.
I’m pretty sure you have already heard of the 80/20 rule, right? I’m not going to go into too much detail here, but, basically, it says that 80% of your results will come from 20% of your efforts.
When it comes to a blog, it means that 80% of all of your traffic will come from 20% of your posts. That means that you probably have few blog posts that drive the most amount of traffic to your website.
Although this rule helps us understand some keys, don’t fixate too much on them like some marketers tend to do. Use it as a guideline.
If traffic usually comes from a combination of old and new content, why do companies still underlook the content that has been produced but still lies there, almost untouched?
Google now understands that it is not about the frequency you publish posts anymore. If we are talking about SEO, your website will rank well if it serves Google well, even if you’re not publishing posts consistently.
Take Brian Dean’s website, Backlinko, as an example. Backlinko has around 30-40 blog posts. In the website. As a whole. It is far from much. Yet, it still receives 300,000+ views per month.
If you’re serious about converting your customers into leads, then, you definitely need to start optimizing your old blog posts.
In this blog post, you’ll learn lots of different ways to gain more leads by optimizing old content (you’ve already produced).
Optimize Old Content: Be Strategic
The thing about content marketing is being strategic about it.
If you’re looking to optimize old blog posts, you’re probably ahead of most marketers and companies. This is why I trust you to understand that not all pieces of content are the same.[postoptin]
There will be posts that will perform better in some mediums than others. For example, you should be able to differentiate posts that are more likely to be shared than the ones who are best at converting visitors into leads.
To make it easier for you, I’ve broken down the best strategies to optimize old blog posts in categories. What I want you to do is go through that list and identify the best ways to optimize your content based on what you’ll think will perform best.
It does not mean that you can’t have all of them in the same blog post. Just pick a focus and a lead.
Here are the main ways to optimize old content to get more out of it:
- Optimize for conversion
- Optimize for SEO
- Optimize for user experience
- Optimize for lead generation
- Optimize for social media share
Optimize For Conversion
Optimizing for conversion can mean a lot of things, but, in this blog post, I hope you understand conversions as catching your reader’s attention and increasing the chances of them clicking on your blog post, whether they are coming from Google, Facebook or from a native ad service.
Optimize Your Title: Catchy Headlines, Using Power Words & More!
One of the first things that catches your audience’s attention is the title. The title of your content (blog post, YouTube video, Facebook Ad) is the key factor that will make your audience give you (or not) a portion of their precious time.
I could stand here talking about how important a title for any piece of content is, but I would go too much off the rail if I talked about this on this blog post.
If you’re looking to increase conversions and click-rates for your content, the title of it is one of the first things you should optimize. A catchy headline is your entry into your reader and potential customer’s world – and this is definitely one of the most scarce resources on today’s online world.
Said that, you have no time to waste. You can waste your chances of your headlines underperforming or failing.
Headlines fail for a different number of reasons. Usually, whenever it doesn’t match the actual content or aren’t relevant to a specific theme, the headlines tend to underperform.
Length is also important when it comes to headlines. Headlines greater than 62 characters do not get shown by its entirely on search engines, like Google for example. This, can definitely hurt your click-through rates.
So, revise the title of old content you’ve written and make them look good. If you want to know more about creating powerful titles, using power words, you can read this amazing blog post on Neil’s Patel blog.
Optimize Your Snippets: Meta Titles, Meta Descriptions, Etc.
Snippets can be as important as titles when it comes to driving conversions in content marketing.
We tend to use and specify those meta titles and meta descriptions as being a vital part of an SEO campaign, however, it still can definitely be of same importance when it comes to ads or even increasing your reader’s time on page, by making them click on other blog posts.
If you’re still not familiar with meta titles and meta descriptions, these could be defined as snippet texts that shows your visitors what is your content is all about.
Chances are, you can optimize that meta information in order to align your content with your current content objectives.
Here are some guidelines that might help you optimize your meta info the right way:
- The right length – make sure to not go over the maximum established by Google
- Title matches your content – make sure to describe in the best way possible what your content is all about
- Keyword focused – make sure to include your target keyword in those meta info
Optimize For Lead Generation
As we have talked before, companies and websites usually have plenty of blog posts that bring traffic to the website but fail to generate leads.
And what I mean by generating leads, is that it fails to convert those visitors that bump into your website to read this particular piece of content into subscribers. This is throwing money in the trash, basically.
If you have blog posts that consistently drive traffic to your website, you need to start optimizing them to convert those visitors into subscribers.
Now, you must be calling me dumb and saying to yourself “Ha, this Rodrigo is so dumb. Email is dead. Why would I want to convert those customers into subscribers?”. Email is still the best and most effective marketing channel.
Yes, there are other metrics that still can tell you how successful you are as a business: Facebook fans, Instagram followers, YouTube subscribers, etc… However, those are not owned by you. And these websites can change their rules anytime they want, just like they’re doing right now.
Email subscribers are owned by you and NO ONE can take them away. This should be your main metric.
So, let’s just cut to the best part and find the best ways to optimize old content for lead generation.
Free Offer Optimization: Ebook, Blueprint, Checklist, etc.
There is no doubt that one of the best ways to get people to subscribe to your email list is by offering them something in exchange of their email address for free. Marketers have done it for years and it still works… And I’m pretty sure this type of offer will continue to exist for a long time.
This technique consists in creating a free product and offering it on your blog posts in exchange of your visitor’s email address.
If you have old content in your website, you can curate these content and separate them by categories. Done this, separate them by topic.
What you wanna do here is use the content you have already written and re-purpose it. You want to transform them into a free product and offer them to your audience. The easiest thing here, of course, would be to transform it into an ebook. However, there are hundreds of other options to choose from.
This technique is widely used by marketers and it can get you hundreds of subscribers if done the right way. Here are some tips for doing it right:
- It must provide a solution to ONE (and just one) problem!
- The more specific the offer, the better
- It should be simple and quick
- Think of the best format for your audience
- Innovate with design and copywriting
A free offer needs to be consistent with the theme of your blog and, most of all, solve a real problem from your audience. The most useful it is for your particular audience, the more they will feel like it is a dumb thing to not give you their email.
There are hundreds of free offers you can create. Here are just some ideas. Find the type of offer that works the best for your audience based on what type of content they usually consume online:
An ebook is simply an electronic book that your audience can download and read it on their computers, phones, tablets, etc.
Crafting an ebook is still one of the most common and easy ways to create a free offer for your website.
Of course, an ebook will not work for every business, as we’ve discussed before. However, if you know that your audience reads this type of media, creating an ebook and sharing in exchange of their emails could be great to revive those old blog posts.
Keep in mind that just crafting an ebook is not enough anymore.
This has been done to DEATH and people are really waiting for that NEXT thing to catch their eyes before giving you their emails… It’s harder to get emails nowadays.
This is why you need to think about this free offer as something special. Take some time to think about it. Put some work into it. Once you have that special offerthenan, it’s time to proceed.
Here are some tools that can help you craft an ebook:
Fiverr – I’m pretty sure you have already heard of Fivver before and it has been a great place to find great talent. There, you can outsource your ebook design and creation for as low as $5. However, if you really want to succeed at creating a good ebook, don’t expect to spend $5. Search for people that charge more for their services. Forget the bargain. Aim for quality.
99 Designs – If your company budget is a little more robust, you can try 99 Designs. It works by creating a design competition and
Canva – Canva is a free graphic design creation software, if you’re not so much into graphic design.It has a ton of templates for eBook pages, social media graphics, and printables. And, best of all… It’s allmost as easy as a drag-and-drop template.
Ilovepdf – You can use I Love PDF to easily convert the ebooks you write on Microsoft Word into PDF.
You can also download pre-made templates and adjust them according to your needs. You can check some templates made by Hubspot.
Creating a video series is a much better way to engage your customers and provide value in exchange for their email.
Creating a video series is not an easy task. There is definitely a lot of work involved and you might wanna hire someone to do the job for you, unless you and the camera are good friends. Doing great in front of the camera is essential.
There are hundreds of video ideas you can create for your company that can make your customers crazy, especially if you’re offering it for free. The possibilities are endless.
Let’s say you sell cooking products. A good video series could be recipes that use the cooking products you create. It can also be content that answer some tricky questions from your target audience.
You can also create reports, quizzes, webinar, audio files, and many other free content to offer to boost old content.
There are many other ways to repurpose your old content into a free offer. There are just some ideas of what you can create and accomplish by using the content you have already written to create a new lead generation machine.[postoptin]
CTA Optimization: Hey! Do You Want That?
A free offer is nothing without a proper call-to-action (CTA) in place.
Picture this: you have repurposed all of your old content into an amazing free offer, but you don’t know how to actually offer them to your audience.
It’s like having the best offer in the world but keeping it as a secret. Nobody will know it exists. And why the hell would you create something that you’ll keep as a secret? It doesn’t make any sense.
This is why you need to package this free offer and include an effective CTA that will make your visitors take action and actually get them your email.
Keep in mind that the CTA does not need to offer a free product, for example. You can simply ask people for their email address. But you should do it the right way.
One of the best ways to optimize old content for lead generation is to include CTAs along the content you have already created, especially, on those pages that get the most traffic.
You would be surprised if you knew how many people don’t optimize those pages and end up losing lots of quality leads in the process.
Here are the best ways to include CTAs in your already created content:
Everybody knows that the internet hates pop-up. You must be wondering “why are you telling ME to include pop-ups to my old content?
Because I wanna see you fail… NO! JUST KIDDING!
Because, although people hate pop-ups, they still work like crazy!
And, since we are always trying to find new ways to innovate, you can drop the idea that pop-ups are meant to be tacky and create new ways to engage people with your pop-ups.
You can use pop-ups for a hundred different purposes:
- Get your customer’s emails
- Offer discount coupons
- Offer a free giveaway
- Redirect customers to a specific area of your website
Pop-ups still work and can gather user’s attention if done right. Find ways to innovate with pop-ups the next time you think about optimizing old content.
You can include an optin field on the sidebar of your old content.
Usually, sidebars are often misused and there are a hundred of different ways to use this space on your website.
One of the ways is to include a simple opt-in form to get your customer’s email.
Again, there are a lot of different things you can offer in exchange of that email address: exclusive discounts, a tutorial, free video series, etc.
There are a lot of different ways to create an engaging offer depending on what customers your company serve. Keep in mind that this offer should be pretty valuable for your customers.
Exit Intent Pop-Up
The exit intent pop-up is another great way to engage visitors that visit your website without turning themselves into customers.
What it does is that it shows a pop-up once it identifies that the user is planning to exit your website, mostly based on mouse cursor movement.
Exit Intent pop-ups work like crazy, especially because it is the final step into engaging with your visitors and presenting them an offer that might be interesting for them.
You can optimize old blog posts and content and place in-content offers in most of them.
An in-content offer is something you offer to your audience, mostly related to the blog posts in question.
In-content offers tend to work best when the offers is deeply related to the content.
If you have lots of blog posts you can start by placing in-content offers inside of your most read posts or you can create sections of posts (separated by theme) and create different offers for those sections.
Here is a quick example of what an in-content offer looks like:
One of the best plugins that can do all of this stuff is definitely Thrive Leads. It has lots of different optin forms options and it offers you basically all of the options listed here.
If your company is looking for a plugin to improve your lead generation process in old content you definitely won’t regret using this plugin.
Optimize For Social Media Share
Optimizing for social share is another powerful way to review old content and extract more out of it.
Picture this: people visit your website from a different number of traffic sources: social media, SEO, etc. However, your customer journey ends there.
You, as a marketer, have the idea of improving this customer journey experience and extend the way your audience interacts with your customers. You want to engage your audience and bring more people to visit your website.
You brainstorm a lot of ideas and you came up with a simple solution: Make the audience share your content on social media!
WOW! What a discovery!
Indeed, this is a very good idea. However, 90% of marketers already do this. Why would people bother to share YOUR content?
This is definitely a great idea, however, it needs to be done right in order for it to work.
There are a lot of ways to increase social share with old blog posts, but, before you do you need to understand two things:
1- Who are the people who share the type of content you produce
2- Why they share this type of content
What I like to do to find out what REAL people share is this:
I’m so much into podcasts right now. I usually save a bunch of shows I like and head to Twitter to find the hosts and founders account. Most of the time, these people will be real people that use those accounts to produce and share content from other websites.
In my experience, I tend to look for those medium-sized to small Twitter accounts. These are still the ones who are “real” yet have their own followings.
After that, I analyze a bit of their social media profiles. What do they produce? What do they share?
Right now I’m in love with Marijana Kay’s podcast “The Content Love Podcast”. So, I did what I said… Just went to her Twitter account and got a look at what type of content she likes to share.
This is a great start already. With a few more digging you can start to understand what type of content your audience share on social media and you can adjust the sails accordingly.
There are a few actionable strategies you can implement on your old content to make it more shareable.
In-Content Social Share Buttons
One of the easiest ways to make content shareable is to include social sharing buttons into your website. Although this might sound simple, a lot of companies don’t use it. And they end up losing lots of opportunities.
It’s true that not all content will be shared equal. Neither you should expect that your content will be shared thousands of times by simplifying adding those plugins into your website.
Crafting shareable content is definitely a must and you should be aware of how to do it.
Here are some of the best plugins that will give your old content a boost when it comes to being shared:
In-Image Social Share Buttons
We’ve talked about adding social share buttons to your website and content, but aren’t we missing something?
You can also add those buttons to the images you create on your website.
Now, don’t get me wrong. Don’t overdo it and don’t expect results if your company uses stock photos or simple illustrations.
People will actually share content and images that are useful and make them look good in front of their social media perks.
This is why this strategy works best for images that are, by nature, shareable. Use this with powerful case studies, graphs and, most of all, entertaining infographics.
Include Tweetable Quotes
This is such a simple yet effective technique that I’m sure you have already seen lots of people doing it.
Have you ever stumbled upon a little “tweet” box when reading an article? This is exactly what a tweetable quote means.
It transforms part of your text into a tweetable quote that your audience and readers can tweet.
Here is a quick example of what I’m talking about:
This tweetable quote is included in the blog post “How To Add Schema And Rich Snippets In WordPress” by Colin Newcomer for Blogging Wizard. Definitely worth checking.
This is such a great technique because it brings social media share and gives it a context, for people to share.[tweet class=”full”]This is such a great technique because it brings social media share and gives it a context, for people to share.[/tweet]
You can use this in a lot of different ways, especially with the content your company is producing, but remember to always strategic place those quotes. Spend some time on Twitter to see what people like to share there.
Once you understand your audience, try to place those quotes in strategic places of your text that would drive people to share it.
Here are some plugins that you can use to create Tweetable quotes:
Click To Tweet – This is a plugin by Co-Schedule that allows you to easily create tweetable content for your readers.
TweetDis – This is a paid option but it offers a much wider range of customization, letting you pick from 16 different tweetable design quotes. I’ve used this plugin before and I really enjoyed it, especially with the tons of different customization options.
Optimize For SEO
Oh… I knew you were expecting this! Ha
SEO is still a BIG factor when it comes to any digital marketing strategy, especially content marketing. It is almost impossible to think of any digital marketing strategy without considering SEO.
Of course, there are different levels of doing SEO, from the simplest to the most complex ones.
Thing is, SEO is still a powerful tool when it comes to driving traffic to your website and you shouldn’t be wasting this opportunity.
Remember when we talked before about one of the main reasons to why to create a content marketing strategy? We were talking about evergreen content and how content can still be discovered after many months and years.
SEO definitely plays a huge part in getting content discovered after many many years.
Most companies create content but they don’t optimize them for SEO. What ends up happening is that, often times, there is content published but that is not optimized.
Definitely, a wasted goldmine.
The good thing here is to go through all of your old content (or most popular, if you have too many articles) and provide little tweaks that will be able to move them up on search engine rankings.
Here are a few strategies you can use to optimize your old content for SEO.
Delete Old & Underperforming Content
“Wait… What? I started reading this post because you said that I was going to learn how to optimize my old content… Now you say I have to DELETE it? I’m out of it!
Ha! I knew you were going to get mad at me. But that’s okay. What I’m about to tell you is actually pretty good.
If, for some reason, you don’t know this already, Google has changed a lot of its algorithm, taking down a lot of keyword-fluffing content.
Back in the day, it was the norm to write short blog posts around any keyword you could find in your niche. 500 word blog posts performed really well back then. Needless to say, the reality is totally different today.
According to a research performed by Medium, the optimal length of content for the web nowadays ranges from 1,600 – 2,400 words.
So… What do you do with that old 500-word content you have lying down on your website?
Delete it. Yeah, you heard me right. Just get rid of it.
But… What content should you remove and what content should you keep?
Here is a quick guideline provided by SEO Blog.
- Content with a short word count, usually under 1000 words
- Content that does not have any links or valuable data
- Keyword stuffing content
- Duplicated content or has an exact copy of content from outside of your website
- Content that matches old SEO guidelines
Following these guidelines, you’ll be able to spot content that does not meet actual guidelines for online content and that could be harming your website’s performance.
However, deleting this old content is not the ONLY thing you could do…[postoptin]
Assemble Short Content To Create A New In-Depth Piece
There is a lot of rambling lately about deleting old content from WordPress and focusing more on keeping the high-quality posts on website.
Since we’ve talked about deleting useless content before to increase website authority and boost SEO rankings, we will not cover it again.
I would just like to ask you: should this content go directly to the trash?
There are websites that have produced lots of content over the years and that can really benefit from old content optimization. These websites can use this not-so-good old content to create a new frankenstein of good content.
What does it mean?
You can gather related old piece of content that is not-so good (500 words, for example) and mix them up into a single in-depth article.
By doing that, you end up creating more quality content for your website that can really engage customers and help with your SEO rankings, without even bothering about writing more content.
Basically, this old content can be buffed up and recreated for a modern audience, with a little twist and update for the current trends.
Re-Evaluate Old Keywords
Another strategy that can bump your SEO rankings just by optimizing old content is re-evaluating old keywords.
Most of the time, we give a shot for a keyword we believe will rank well but… We do not always get it right.
What ends up happening is that, sometimes, our content gets ranked for similar or related keywords while the content is optimized for the keyword we’ve aimed for.
So… What do we do?
After a while, we can use the Google Search Console to re-evaluate those keywords and understand what the content you’re producing is actually ranking for.
You can log into your Google Search Console account and do a quick audit of what keywords are performing the best when it comes to getting your content ranked for.
After that, go back and re-optimize those blog posts and content for these new keywords.
According to Moz, an internal link is a link that goes from one page on a domain to a different page on the same domain. They are commonly used in main navigation.
Internal links are a great (and important) part of any SEO strategy, mostly because they allow users to navigate a website, they help establish the hierarchy for a given website and they help with the ranking power around websites.
A good internal link strategy is often conceived as a pyramid. At the bottom, there are the “long-tail” pages and, at the top, your most important piece of content, which should be your homepage. There are intermediate states that represent other pages, in level of hierarchy.
I’m not going to go into too much detail about internal linking in this blog post, BUT…
If you want your content to perform well, you need to have a proper internal link strategy in place. And, what the best way to do that, if not optimizing old content?
Most companies are not aware of internal linking and, thus, miss a lot of opportunities in terms of SEO and content navigation.
If you want to optimize old content, go through old blog posts and start linking them internally (for your own content). Find passages on your content that might be good links to other pages on your website.
If you want to dive a little bit further, start linking and creating a hierarchy around your pages.
Use the long tail focused pages and link them to medium tail focused pages and moreover.
A proper internal link strategy will help not only your current SEO efforts but also help your visitors to navigate your website, keep reading more of your content and keep bouncing from page to page, which increases the chances of them signing up and buying from you.
External Linking (Backlinks)
One of the biggest factors that make your website rank for your desired keywords is the number of backlinks that your website have.
How many websites link to your website? How many websites do link to the content your company creates?
Most companies create and publish content but they don’t even bother about optimizing this old content. When they think of SEO, they think of keyword optimization, headlines, etc.
They don’t even think about gathering external links for these content.
And I don’t blame them. This is really difficult and exhausting to do and it is not always something that you can control… But it does pay off.
So, if you want to get your content linked you need to go through this old content and evaluate what needs are your best pieces of conten that people would love to link to.
Keep in mind that other websites do not link to useless content. Your content needs to be either remarkable or different.
Here are just some strategies you can use to get backlinks from other websites:
- Broken link strategy – You can easily find lots of broken link on lots of websites out there and email the website owner asking for a link replacement. You can use a tool such as Scream Frog to find broken links on a certain page. Start with list pages or resource pages. They are always the best.
- Infographics – Building top-notch infographics are a good way to get your content shared. Hire a professional designer and transform your best content into infographics. Then, share it on your social media accounts or even reach out to other websites that might be interested in your infographic.
- Find linkreators – Linkreators are people that are influencers in the niche you’re working. This term was coined by Brian Dean and is working pretty well when it comes to SEO. To succeed in reaching out to linkreators, you need to study the content that they usually share or link to and find in your old content library the ones that are actually pretty good and that serve their purpose.
There are TONS of other strategies that would be impossible to cover due to how in-depth backlinking strategy can go. You can read this amazing blog post by Robbie Richards if you want to know more about building backlinks.
One of the best plugins for WordPress when it comes to optimizing your website for SEO is Yoast SEO. It gives you a wide range of SEO optimization, from basic to advanced.
Optimize For User Experience
It should be clear to you by now that if someone clicks on the link to read an article produced by you, they are definitely interested in giving you his precious time.
However, there is nothing more frustrating than opening a website and being… confused. Poor formatting, poor color choices, small fonts, etc.
Optimizing your content for readability should definitely be a priority for the content you are creating.
If a user is satisfied and comfortable reading the content on your website, than, he is engaged on it and will much probably stay on your website for a somewhat long time.
And it is no secret that Google boosts up rankings for those websites that creates engagement and that make people spend more time on their website. The more someone spends time on your website, the better for you.
Chances are your company might be creating content but you’re not so much aware of content optimization. There are a few tweaks you can make into old content to increase the time your users spend on your website, especially with the factors related to how people read your content.
Here are some optimizations you can perform in order to increase user experience:[postoptin]
It’s 2018, you probably know this already… But still, some people don’t do it.
The internet is becoming more and more visual and we all know that. This is why images should be a big part of your content.
Images can play different roles in the content you create. It helps readers entertained while reading your content, they can be informative, they can serve as powerful social sharing triggers, they can serve as social proof, etc.
Keep in mind that for your images to work for your old content, they need to serve a purpose. The era of random stock images is gone.
You can use stock images and repurpose them, if you do not have a design guy in the house. A good strategy is also to combine images from different sources and create your own.
The better your images are crafted and the more they tell a story, the better.
Keep in mind that your images do also need to be in syntony with your website’s overall design. Images too big tend to break reader’s experience.
Here are some resources to craft the best images for your website:
Deposit Photos – One of the best stock images websites for me and the only one I use. I can get almost ANYTHING I want in terms of images, vectors, etc. This opens up huge possibilities for me to mix them all up and create new images from pre-made graphics effortlessly.
Freepik – This is another AWESOME website that is focused on vectors and icons. Most of the stuff is free to use if you give credit to the authors.
Tiny Take – Who said that you can’t create compelling images by placing screenshots? Tiny Take is one of the easiest and powerful screenshot capture softwares I have used and I’ve been using it for a while. I definitely recommend it.
If you already have images on your old content, then, it might be a good idea to optimize those images.
As we’ve discussed before, having a good loading page time is a must for your website. It can affect different areas of how users perceive your website, from your SEO performance to how long it does take for a page on your website to load and if users are really willing to wait for that.
One of the easiest ways to optimize the images and optimize old content is to use Tiny PNG.
What Tiny PNG does is that it compresses your images without lowering its quality. Now, you have images that are much lighter in terms of file size with almost the same quality.
A Final Take On Old Content Optimization
With so much content being produced, it’s time to take a second look at how we are approaching content marketing and what can be done to really make it work for your company.
As years go by, people are realizing more and more that producing content is not enough anymore. There is no more reason to keep writing about “5 Ways To…” when the internet is crowded with it.
It’s time to think content as a strategy. It’s time to be strategic about content marketing.
Optimizing old content can definitely help you increase leads and sales without writing more.
And I believe this is the future of content marketing… It’s not about producing content, but THINKING about content.