Things are changing and they are changing fast. Actually, very fast. This is why companies are desperately trying to find new ways to engage fans on Facebook.
Entertainment media is transforming itself from its core lately. Over the past few years, especially after the creation and massification of the internet, the way people watch videos is going from a passive watching to a collaborative watching.
The rise of social media just made it easier for the viewers to collaborate and engage with their favorite shows, movies or music videos. How many times have you seen fans raving on twitter,